Humorously noted back in 07_18_07

Here's an example of information that is worthless in the wrong hands: Viagra can be used to save the Black Rhino from extinction. The keratin horn of the rhino is an aphrodisiac in China, and they are hunted to horrible extremes in order to supply the chinese market. Let one smuggler get hold of the idea that he can make more money selling viagra to the chinese than rhino horn, and the rhino comes back from the brink. The pills will still have to be smuggled, guaranteeing the smuggler a job b/c the chinese authorities care less for an extinct rhino than for a population explosion in China, and Pfizer laughs all the way to the bank. In fact Pfizer might even volunteer preferential pricing in China if they thought it would get them a pr windfall.