Advertising can evolve - Slashdot is used reflexively

Currently ads run in 15 and 30 second blocks on American TV. When I 'TiVo' the show, I typically fast forward thru the ads, defeating their purpose and my own best interest - I need advertisers to pay for content. The solution to me seems to lie in the method used by Dave Berry in his slide at the end of each show with a humorous anecdote. I always stop and read that silly thing, and it came to me: If General Dynamics wants to advertise the Iraq war to me, it need only to put up a slide of a picture and a website to stream video from, OR an address and phone number from which to order the DVD infomercial. If I am interested in a new Ford car (typically I am only riveted if I am personally 'in the market' for one,) or a Eureka vacuum cleaner, I will assuredly call for the DVD, and the rest of us can page thru the ads for something we are more interested in. 15 and 30 second ads would not die, but infomercials would be more viable, and the time it takes to show 3 second theatre would suffice to advertise many infomercials in a 15 sec block of superbowl ads. Curiosity would have to be whetted, but let's face it - advertisers are pretty creative; I bet they could do it if they wanted to. The Superbowl is a program people record and never re-watch but syndicated TV is different: DVRs make it such that I can watch my preferred programming at my preferred time (even if that is 2AM.) If advertisers embrace the DVR in this fashion, I would still benefit from the advertising as much as I do now, without losing the opportunity of advertising supported content. Link to relevent news story here.